The MSc in Management and Marketing is normally a full-time programme taken over 12 months from the date of first registration for the programme. The taught element of the programme, which includes both lectures and intensive workshops, runs from early September to early March. Examinations are held in late March.

In Part I students take taught modules to the value of 60 credits. In Part II, students take MG6830 (30 credits).

Students take 90 credits as follows:

Part I
Students take modules to the value of 60 credits in Part I.

Core Modules
Students take 60 credits as follows:
MG6302 Introduction to Marketing (5 credits)
MG6303 Ethical Issues in Business (5 credits)
MG6304 Market Research (5 credits)
MG6305 People and Organisations (5 credits)
MG6306 Consumer Behaviour (5 credits)
MG6308 Marketing Communications (5 credits)
MG6309 Strategy (5 credits)
MG6315 Project Management (5 credits)
MG6320 Foundations of Management (5 credits)
MG6329 Organisational Dynamics (5 credits)
MG6335 Professional and Personal Development (5 credits)
MG6336 Digital Marketing (5 credits)

Part II
Students take 30 credits as follows:
MG6830 Applied Research Project (30 credits)

Note: Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards 2021/2022 Book and for each module in the Book of Modules, 2021/2022.

See also under General Regulations for the Degree of Master.

Exit Award: Postgraduate Diploma in Management and Marketing
Students who successfully achieve the pass standard in Part I may opt not to proceed to Part II and may opt instead to exit the programme and be awarded the Postgraduate Diploma in Management and Marketing.

Programme Learning Outcomes for MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Engage in advanced application of frameworks and techniques in organisational settings;
• Demonstrate personal development and readiness for a Management and Marketing career.

Programme Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Engage in advanced application of frameworks and techniques in organisational settings;
• Demonstrate creativity and personal development.