The MSc in Strategic Marketing and Practice is a full-time programme running for 12 months from the date of first registration for the programme.

The taught element of the programme, which includes both lectures and intensive workshops, runs from early September to early March. Examinations are held in late March.

To be eligible for the programme candidates must normally hold at least a Second Class Honours Grade 1 or equivalent in an honours primary degree (NFQ Level 8) in a relevant subject (e.g. business, management or marketing).

In exceptional circumstances consideration may be given to applicants who do not meet the above criteria but who have three years relevant professional experience, subject to approval by the School of Business.

As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.

In Part I students take taught modules to the value of 70 credits. In Part II, from early April to the end of August, students will undertake an applied research module to the value of 20 credits. Places on the work placement option are limited. Students who do not go on placement must complete a dissertation. The placement portfolio or dissertation must be submitted at the end of August.

Students take 90 credits as follows:

Part I

Core Modules
Students take 40 credits as follows:
BU6005 Applied Research Methods (5 credits)
BU6510 Professional Development and Research Communication (5 credits)
BU6513 Business Case for Analytics (5 credits)
MG6406 Business Strategy Simulation (5 credits)
MG6410 Service Design (5 credits)
MG6411 Consumer Behaviour Theory and Practice (5 credits)
MG6413 Business-to-Business Relationship Marketing Practice (5 credits)
MG6415 Ethics and Sustainability (5 credits)

Specialism modules
Students take 30 credits as follows:
MG6405 Advanced Strategic Marketing (5 credits)
MG6407 International Sales and Negotiations (5 credits)
MG6408 Omnichannel Marketing Communications (5 credits)
MG6412 Applied Marketing Consultancy Project (10 credits)
MG6414 Digital Marketing Practice (5 credits)

Part II
BU6006 Applied Research Project (20 credits)

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards 2019/2020 Book and for each module in the Book of Modules, 2019/2020.

Exit award: Postgraduate Diploma in Marketing (Strategic Marketing and Practice)
Students who successfully achieve the pass standard in taught modules to the value of at least 60 credits may opt to exit the programme and be awarded the Postgraduate Diploma in Marketing (Strategic Marketing and Practice).

Exit award: Postgraduate Certificate in Marketing (Strategic Marketing and Practice)
Students who successfully achieve the pass standard in taught modules to the value of at least 30 credits may opt to exit the programme and be awarded the Postgraduate Certificate in Marketing (Strategic Marketing and Practice).

Programme Learning Outcomes for the MSc (Strategic Marketing and Practice) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Engage in advanced application of frameworks and techniques in organisational settings;
• Apply key marketing theories, frameworks and tools to evaluate marketing problems and identify appropriate solutions in practice;
• Critically evaluate and act upon the ethical and environmental concerns linked to marketing practice;
• Develop core skills and knowledge relating to strategic marketing and practice;
• Develop a career path in strategic marketing and practice.

Programme Learning Outcomes for the Postgraduate Diploma in Marketing (Strategic Marketing and Practice) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Engage in advanced application of frameworks and techniques in organisational settingsand identify appropriate solutions in practice;
• Evaluate and act upon the ethical and environmental concerns linked to marketing practice;
• Demonstrate creativity and personal development.

Programme Learning Outcomes for the Postgraduate Certificate in Marketing (Strategic Marketing and Practice) (NFQ Level 9, Minor Award)
On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Evaluate and act upon the ethical and environmental concerns linked to marketing practice;
• Demonstrate creativity and personal development.