The MSc Degree in Food Marketing is a full-time programme taken over 12 months from the date of first registration for the programme. It is intended for graduates who have majored in a business related subject to honours degree level or equivalent and who wish to develop or enhance their applied marketing skills and extend their knowledge of the food sector.

To be eligible for the MSc (Food Marketing) programme, candidates must hold at least a Second Class Honours Grade II in a business related primary degree, or equivalent qualification (level 8 or higher) in a business related postgraduate degree, or equivalent professional experience as deemed appropriate by the Head of Department of Food Business and Development and the School of Business.

The programme for MSc (Food Marketing) consists of two parts as set out below. Part I consists of a combination of examination and coursework in a set of specified taught modules to the value of 60 credits. Part II consists of a food marketing dissertation (FE6006) to the value of 30 credits. The food marketing dissertation should be a minimum of 7,500 words and not exceed 10,000 words. Site visits to manufacturing, retailing and market research companies, coupled with industry presenters, will also play an integral part of the learning process.

Students take 90 credits as follows:

Part I
EC6043 Quantitative Techniques and Analysis Part 1 (5 credits)
EC6044 Quantitative Techniques and Analysis Part 2 (5 credits)
FE6001 Advanced Food Consumer Behaviour (5 credits)
FE6002 Food Marketing Channel Theory (5 credits)
FE6004 Food Research Management and Methods (10 credits)
FE6005 Strategic Food Marketing (5 credits)
FE6008 Food Marketing Channel Analysis Part 1 (5 credits)
FE6009 Food Marketing Channel Analysis Part 2 (10 credits)
MG6012 Consumer Behaviour and Relationship Marketing (10 credits)

Part II
FE6006 Food Marketing Dissertation (30 credits)

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards 2016 Book and for each module in the Book of Modules 2015/2016.

Programme Learning Outcomes for MSc (Food Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:

• Describe current food consumption and food marketing trends, drivers, and strategies;
• Apply marketing, consumer behaviour and marketing channel theory to solve food marketing problems;
• Use evidence based research to identify market opportunities in food;
• Use evidence based research to establish and defend market research recommendations;
• Communicate with market research users;
• Contribute to business decision making;
• Work effectively as a member of a team;
• Produce reports to clearly defined deadlines.