The BSc (Hons) Degree in Food Marketing and Entrepreneurship is a four year programme which is offered jointly with the School of Business.

Students take core modules to the value of 60 credits. In order to be admitted to the First University Examination in Food Marketing and Entrepreneurship, a student must have satisfactorily attended, subsequent to entry to the programme, the following modules amounting to 60 credits:

Core Modules

AC1102 Financial Accounting (5 credits)
EC1500 Economic Analysis for Food Business Part 1 (5 credits)
EC1503 Economic Analysis for Food Business Part 2 (5 credits)
FE1004 The Role of Communications in Food Business (5 credits)
FE1016 Introduction to Food Business (5 credits)
FE1017 Introduction to Food Marketing (5 credits)
FE2200 Introduction to Food Supply Chain Management (5 credits)
FS1011 Introduction to Food Science and Technology (5 credits)
LW1108 Introduction to the Legal System (5 credits)
LW1109 Introduction to Business Law (5 credits)
MA1100 Introductory Mathematics for Business I (5 credits)
MB1901 Introduction to Food and Industrial Microbiology (5 credits)

Exemptions: Where a student has successfully passed FS1001 Introduction to Food Science and Technology (5 credits), an exemption in FS1011 Introduction to Food Science and Technology (5 credits) will be granted.

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details of regulations governing Examinations for each programme will be contained in the Marks and Standards 2016 Book, and for each module in the Book of Modules, 2015/2016.

Three Year Rule
Students must pass the First University Examination in Food Marketing and Entrepreneurship within three academic years from the date of first registration for First Year. Failure to comply with this rule would mean that the student would be ineligible to proceed further with his/her studies. Exceptions to this rule may be granted by the College, only for very serious reasons.

Students take core modules to the value of 60 credits. No student may register for Second Year Food Marketing and Entrepreneurship until the First University Examination in Food Marketing and Entrepreneurship has been passed. To be admitted to the Second University Examination in Food Marketing and Entrepreneurship a student must have satisfactorily attended the following modules, amounting to 60 credits:

Core Modules

AC2200 Introduction to Management Accounting (5 credits)
FE2200 Introduction to Food Supply Chain Management (5 credits)*
FE2201 International Food Policy (5 credits)
FE2203 Food Economics (5 credits)
FS2005 Principles of Food Science and Technology (5 credits)
FS2014 Topics in Food Quality and Legislation B (5 credits)
IS1106 Introduction to Information Systems (5 credits)
IS1107 Information Systems for the Networked Enterprise (5 credits)
NT2013 Fundamentals of Nutrition Part 1 (5 credits)
NT2014 Fundamentals of Nutrition Part 2 (5 credits)
ST1023 Introduction to Business Statistics (5 credits)
ST2200 Methods of Business Statistics (5 credits)

Where a student has successfully passed FS2002 Introductory Food Chemistry: Food Constituents (5 credits), an exemption in FS2005 Principles of Food Science and Technology (5 credits) will be granted.

*For students entering Second Year in 2016/17 FE2200 Introduction to Food Supply Chain Management (5 credits) will be replaced by FE2204 Quantitative Research for Food (5 credits)

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details of regulations governing Examinations for each programme will be contained in the Marks and Standards 2016 Book, and for each module in the Book of Modules, 2015/2016.

Three Year Rule
Students must pass the Second University Examination in Food Marketing and Entrepreneurship within three academic years from the date of first registration for Second Year. Failure to comply with this rule would mean that the student would be ineligible to proceed further with his/her studies. Exceptions to this rule may be granted by the College, only for very serious reasons.

No student may register for Third Year Food Marketing and Entrepreneurship until the Second University Examination in Food Marketing and Entrepreneurship has been passed. The Third Year Food Marketing and Entrepreneurship programme consists of taught modules to the value of 50 credits and work placement to the value of 10 credits. To be admitted to the Third University Examination in Food Marketing and Entrepreneurship a student must have satisfactorily attended the following taught modules, amounting to 50 credits:

FE3201 Market-oriented New Food Product Innovation (5 credits)
FE3203 Food Market Research Methods (5 credits)
FE3204 Food Enterprise Management (5 credits)
FE3205 Food Marketing Management (5 credits)
FS3010 Science and Technology of Food Systems A (5 credits)
FS3011 Science and Technology of Food Systems B (5 credits)
MB3993 Food and Industrial Microbiology I (5 credits)
MG2001 People and Organisation (5 credits)
MG3012 Enterprise and Innovation (5 credits)
NT3015 Applied Nutrition (5 credits)

Note: The Third University Examination in Food Marketing and Entrepreneurship will be undertaken in March/April. Students must also undertake a 10 credit 24-week period of Work Placement (FS3001) or, in exceptional cases, a 10 credit Transferable Skills - Food Business and Development - Research Project (FE3206) after the Third University Examination.

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details of regulations governing Examinations for each programme will be contained in the Marks and Standards 2016 Book, and for each module in the Book of Modules, 2015/2016.

Three Year Rule
Students must pass the Third University Examination in Food Marketing and Entrepreneurship within three academic years from the date of first registration for Third Year. Failure to comply with this rule would mean that the student would be ineligible to proceed further with his/her studies. Exceptions to this rule may be granted by the College, only for very serious reasons.

The Fourth Year Food Marketing and Entrepreneurship programme consists of core modules to the value of 50 credits and elective modules to the value of 10 credits. No student may register for Fourth Year Food Marketing and Entrepreneurship until the Third University Examination in Food Marketing and Entrepreneurship has been passed, and the Work Placement module (FS3001) or Research Project (FE3206) has been undertaken. To be admitted to the BSc (Hons) (Food Marketing and Entrepreneurship) Degree Examination, a student must have satisfactorily attended the following modules amounting to 60 credits:

Core Modules

AC4406 Accounting in Business (5 credits)
FE4002 Global Food Policy (5 credits)
FE4205 Consumer Behaviour in Food Markets (5 credits)
FE4206 International Food Retail Marketing (5 credits)
FE4207 Global Food Supply Chain Management (5 credits)
FE4475 Food Marketing and Entrepreneurship (10 credits)
MG4035 Strategic Marketing (5 credits)
MG4036 Strategic Management (5 credits)
NT4003 Sensory Evaluation of Foods (5 credits)

and modules to the value of 10 credits to be chosen from the following:

Elective Modules

AC4407 Financial Reporting 1 (5 credits)
AC4408 Financial Reporting 2 (5 credits)
FE4008 Food Security and the Developing World (5 credits)
FE4009 Co-operative Business and the Rural Economy (5 credits)
FS4011 Advanced Food Packaging (5 credits)
FS4906 Cereals and Related Beverages B (5 credits)
MG4033 Entrepreneurship Practice and Opportunity Recognition (5 credits)

Exemptions:
1.Where a student has successfully passed MG4010 Strategic Management/Marketing (10 credits), an exemption in MG4035 Strategic Marketing (5 credits) and MG4036 Strategic Management (5 credits) will be granted.
2. Students who have passed FE3202 Global Food Policy and Regulation (5 credits) in year 3 will be exempt from FE4002 and will be required to complete NT3015 in its place.

Module Semester Information may be found here. Module Descriptions may be found here.

Examinations
Full details of regulations governing Examinations for each programme will be contained in the Marks and Standards 2016 Book, and for each module in the Book of Modules, 2015/2016.

Three Year Rule
Students must pass the BSc (Hons) (Food Marketing and Entrepreneurship) Degree Examination within three academic years from the date of first registration for Fourth Year. Failure to comply with this rule would mean that the student would be ineligible to proceed further with his/her studies. Exceptions to this rule may be granted by the College, only for very serious reasons.

Programme Learning Outcomes for BSc (Hons) (Food Marketing and Entrepreneurship) (NFQ Level 8, Major Award)
On successful completion of this programme, students should be able to:

• identify, use, evaluate and interpret information from various sources in an effective manner for marketing and business planning purposes.
• resolve the issues that arise in planning, implementing and controlling marketing strategies for Fast Moving Consumer Goods and commodities.
• evaluate the strategic and operational challenges faced by enterprises.
• identify the regulatory and environmental responsibilities of modern enterprises.
• communicate effectively with the food science community.
• recognise the importance of good science in business and the synergies between food science and enterprise success.
• evaluate and assess the consequences of food constituents on product quality and hence enterprise strategies.
• communicate effectively and confidently on subject specific topics in the written and oral form.
• contribute constructively to the effective functioning of a team.